WHAT WE DO
Turning Ideas into High-Performing Content
We create content at Wrotely that persuades and leads to conversions. The articles and website copy we offer are customized for your needs, the way your brand is presented and your target audience.
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Our Services
Here at Wrotely, we have a wide range of content writing services designed for your business. We provide engaging and well-written content, whether it’s for a website or an in-depth article.
WEBSITE COPYWRITING
We design homepage, about, service and landing pages that make the initial contact with your audience stand out. Ensure your website is direct, certain and communicates in your special brand voice.
BLOG WRITING & SEO ARTICLES
Rise in search engine results, attract visitors and earn trust by writing well-optimized blog posts that people enjoy reading. We strive to offer reliable information while remaining easy to communicate with, one article at a time.
PRODUCT DESCRIPTIONS & E-COMMERCE COPY
Your products should be promoted with words that inspire sales. We create descriptions that are easy to read and highlight what customers can gain. Excellent for selling on Shopify, Amazon, Etsy or your own personalized website.
EMAIL & SALES FUNNEL COPY
Get readers to open your emails and take action using email sequences designed for your funnel. We assist you in engaging leads, bringing back users and increasing sales without any extra effort.
WHY CHOOSE WROTELY
Your Partner for Powerful, Results-Driven Content
Wrotely provides content that resonates with your clients because it is written with your business aims in mind. We ensure that your brand is recognized and successful by providing quality, consistency and results.
CONTENT THAT CONVERTS
We use strong storytelling and effective marketing strategies. It will be not only well-written but also more effective for your business.
INDUSTRY EXPERTISE
We have written content for B2B SaaS companies as well as for fashion brands. We focus on your niche to ensure your content is genuine and credible.
100% ORIGINAL & CUSTOM
All the information is written from scratch by a human writer. We incorporate your brand’s voice, objectives and values in the first draft and throughout the project.
FAST TURNAROUNDS
You should be able to achieve both quality and speed. We provide excellent content in a timely manner.
What Our Clients Say
They rely on Wrotely to provide content that leads to measurable success. Here are the comments we have received from our clients.
Wrotely helped us increase organic traffic by 60% in just 3 months. Their SEO content is next-level.
Sanora M. Miller
Marketing Lead
They nailed our brand voice from the first draft. We now trust them with all our major campaigns.
Eric F. McKenzie
SaaS Founder
Wrotely transformed our website content, boosting engagement and customer inquiries significantly. Their team is professional, creative, and reliable.
John C. Jones
E-commerce Manager
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Your headline decides everything. It’s the front door to your content. And if it looks boring, people walk past. But there’s a big problem. Some writers push clickbait too hard, and as a result, the headline pulls readers in quickly. But then the content can’t back it up. And that is not smart. This destroys trust. In this article, we will examine how to create headlines that attract readers by promising real value rather than empty hype. Clickbait is a headline designed to quickly hook readers. It piques readers’ curiosity. It also obscures the article’s main point. For example: “You Won’t Believe What This Marketer Did Next!” But why do these work on our brains? Our minds, by nature, hate incomplete information. When a headline teases but doesn’t satisfy, our curiosity increases, and as a result, we all end up clicking to close that mental loop. But the big problem is trust. Clickbait can grab attention fast. But if the content does not match the hype, the readers feel tricked. Then they stop clicking. Many users prefer headlines that tell them what to expect before clicking. And that is huge! A benefits-driven headline keeps the curiosity. It can also give you a clear reward for reading. It answers the question every reader asks: “Why should I care?” For example: I am sure you have noticed the difference by now. Both lines create curiosity. But at the same time, the second line also gives you a clear takeaway. It backs it up with a result you can point to. Don’t force your first headline to be the winner because that is a fast track to getting stuck. First, you will need to write 10-15 headline options in one go. No editing and no second-guessing. Just ideas on the page. Next, please scan your list. Spot the words that show up again and again. Circle the benefits that feel strong. Keep the phrases that sound simple and clear. You can also try asking yourself: “What is my reader trying to do right now?” Then shape your headline around that exact goal. If they want to save money, mention saving money. If they want to fix a problem, talk about how to fix it. Here’s a very easy testing method: use your email list. Try sending one headline version to 10% of your subscribers and a different version to another 10%. After a few hours, check which one has more open. Once you pick out the winner, send it to the remaining 80% of your list. You can start by trying different ways of stating the benefit. Test specific numbers against general terms. You can also compare short and punchy headlines against slightly longer and more descriptive ones. Even a small change can boost click rates by 10-20%. Clickbait headlines often skip important keywords that people actually search for. And that is one bad move for traffic. Start your headline with your main keyword when you can. It makes your topic clear right away. Also, try Google Trends to compare similar terms. But make sure it remains readable. A headline stuffed with keywords but impossible to understand helps no one. Aim for that sweet spot where SEO meets human interest. The dek is that short line under your main headline that adds detail and interest. It’s your second chance to hook readers. A good dek expands on your headline’s promise and adds a specific detail that makes the benefit feel real. But it still leaves some curiosity unresolved. Example: Headline: “5 Headline Formulas That Drive More Traffic” Dek: “These tested templates doubled our click rates and took just minutes to implement.” That blog post you wrote last year can still work hard for you. Repurposing content means taking an older post and giving it a new role. You can update it or reshape it into a shorter post or a simple guide. This article shows you how to give old blog posts a second run. You’ll learn ways to reach more people without writing a brand-new article. The benefit is simple. You save time, and you get more eyes on your work. Not all old posts deserve a makeover. Focus on your winners first! Good candidates for repurposing have: Open your analytics dashboard and find pages with the most visits. You will need to monitor how long people stay on each page. Check which posts earned backlinks from other sites. And that’s a sign of quality. Pick topics that still matter to your audience now. I hope you have your top-performer list ready. Now, let’s move to the next step. Old content often contains outdated information. You will need to fix that first! You can add new statistics that reflect current realities. One thing you can do is to replace old screenshots or examples that no longer apply. You can also check all links to make sure they still work. Also, remove references to tools or methods that are no longer used. You can also conduct a quick search into how people search for your topic today, as terms change over time. Once done, you can add these new keywords naturally throughout your article. Don’t forget to update your meta title and description. People might also be looking for different solutions than they did a year ago. Make sure your intro gets right to the point. Add a clear “quick answer” section if needed. Believe me, this really works! Some people love to read. Others prefer to watch or listen. You need to give them options. People consume content differently. Some scan text quickly. Others learn better through visuals. Many prefer audio that they can enjoy on the go. By changing formats, you reach a wider range of groups. Try these transformations: Just repackage the same valuable information. You don’t need to create brand new ideas! Big blog posts contain tons of nuggets, and this is perfect for social media. Short social posts spread faster online. Plus, posting a series keeps your brand visible for days or weeks instead of just once. Break your blog into bite-sized content: However, note that different platforms require different approaches. LinkedIn favors slides with longer captions. Instagram works well with carousels and short video clips. Twitter/X, on the other hand, thrives on threads with punchy tips. Pictures speak louder than words, and that is especially true online! Good images make reading easier and more enjoyable. They keep people on your page longer. Additionally, visual content is shared more frequently on social media. Add interesting charts or graphs to explain statistics. You can also create an infographic that summarizes the main points. While you are at it, insert images with helpful captions. Another option is to design a simple flowchart showing your process. A buyer persona is a detailed profile of your ideal blog reader. It can be based on real data. And this goes beyond basic demographics to paint a clear picture of the person your content serves. Target audiences can include broad groups like “women aged 35-45.” But a persona gives your reader a name, job, goals, and also their challenges. It’s similar to creating a character who represents your perfect blog subscriber. For example, instead of targeting all “small business owners,” you might create “Small Business Sam” with specific traits. This makes it easier to understand exactly who you’re writing for. Detailed buyer personas change how you approach blog content. They help you address specific questions and also use language that can connect with the readers. And so you can offer solutions to real problems that your audience faces. This targeted approach can automatically boost your SEO performance. You naturally include keywords your audience searches for. Your bounce rates drop because visitors find exactly what they need. Readers feel understood when content speaks directly to their situation. About 73% of marketing teams use personas to guide their content creation. Personalized content can get better results across all metrics. Look at your existing data first and identify which posts get the most traffic, comments, and shares. Google Analytics can also show visitor demographics, interests, and behavior patterns. You can also pay attention to topics that keep people on your site longer. You can create simple surveys by asking readers about their goals and challenges they face. Social media polls can also work well for quick feedback. The comments on your posts can also help you reveal what matters most to your audience. And these interactions can provide valuable insights about your reader’s preferences. Also, direct conversations with actual readers can provide the best insights. You can reach out to engaged subscribers for a quick chat. You can also ask questions like why they read your blog and what problems they’re trying to solve. Also, find out how they apply your content in their daily lives. But you should know that not all readers have the same needs. Some can visit for quick tips, others may need an in-depth guide. Some can be beginners, and some others can be experts. You can group similar readers based on their goals and behaviors. And this helps you create content for each segment. You can also add details about your readers. Include age, job, education, and income level. You can go deeper into their values and interests. Try to discover what makes them click on a headline and read to the end of an article. And these details bring your persona to life. This step makes your personas truly useful. Try to find out what problems your reader usually faces. Also, learn what they want to achieve. You can understand these points, as it will help you create content that serves real needs and solves actual problems. You can combine everything into a one-page profile with a name and photo. Include a brief story about this person, their main goals, and how they prefer to consume content. This becomes your reference for planning blog topics. Learning how to create buyer personas takes time. The investment pays off, and you will be able to create content that truly connects with readers and also meets their needs. Your personas can help you plan better content. Make a list of topics that answer the questions your personas actually ask. Also, use examples from their real lives to make your writing connect with them. You can keep your writing simple for beginners. Try to add more details for advanced readers. And this makes everyone feel your content was made just for them. You can also create different downloads based on the needs of each persona. Busy people may want quick tips, or detail lovers may want complete guides. Don’t forget to update your personas as you learn more about your readers. Watch what content gets the most comments and shares. This tells you what your real readers care about. Creating buyer personas can take a bit of work, but it makes your blog much more helpful to the people who matter most. Readers decide if they want to stay on your blog in just seconds. Today’s digital audience craves quick and easy-to-digest information. Text by itself rarely captures attention effectively. Images, infographics, and videos create natural breaks in text, improve readability, and also communicate complex ideas rapidly. And so in this article, we will explore how adding these visual elements can improve your blog performance and, at the same time, keep readers engaged with your content longer. The human brain processes visual information more quickly than text, which explains why visuals capture attention effectively. And this explains why blogs with strong visual elements keep readers engaged longer. The importance of visual content can also become obvious when looking at how people interact with websites. Most visitors usually do a quick scan through text, but they stop when they see an interesting image or a colorful chart. You can review your analytics after adding more visuals to your posts. You’ll notice readers stay on your page longer, and fewer people leave right away. Search engines notice these positive signals too. And so this can help improve your rankings. Adding visual elements also makes your blog more attractive and, at the same time, it actually helps communicate your message more effectively to your audience. Infographics combine appealing design with data to tell stories at a glance. They transform complicated information into simple visuals that anyone can easily understand immediately. A 2,000-plus-word post filled with statistics can take a lot of time and effort to read. But a colorful infographic showing the same data can be understood in just seconds. For this reason, readers consistently prefer visual formats for complex information. Infographics can help in SEO, too. Other websites often link to helpful infographics and, therefore, give you valuable backlinks. They get shared across social platforms much more frequently than text-only content. This natural sharing expands your reach and also brings new readers to your blog. The importance of visual content like infographics can drive real traffic and engagement to your site. Video content continues gaining popularity because it connects with audiences on multiple levels. Adding videos to blog posts can: Videos can improve your SEO strategy as well. YouTube is the world’s second-most visited website and a leading platform for video search. By uploading videos there and embedding them in your blog, you tap into both platforms’ search capabilities. The additional time readers spend watching signals quality content to search engines. Creating good videos doesn’t require expensive equipment. A smartphone camera and basic editing application can produce quality content for most blog purposes. Visual elements do more than improve appearance—they strengthen your SEO efforts significantly. Search engines can’t view images or videos directly, but they analyze the text associated with them. For images and infographics, you can optimize these elements: For videos, focus on: The importance of visual content extends to how it influences user behavior metrics. A page with attractive visual content can help visitors spend additional time engaging with your page, and this makes search engines interpret the content as valuable, so it ranks them higher. Finding the right balance matters when adding visuals. Too few visuals missed engagement opportunities. Too much slows page loading and creates clutter. Each visual should connect directly to your content. Random images add little value—select or create visuals that enhance understanding of your topic. For web optimization: Include clear directions with your visuals. Ask readers to share your infographic or invite them to subscribe after watching your video.10 Proven SEO Techniques to Boost Your Blog’s Organic Traffic
Keyword Research with Search Intent in Mind
Finding the right keywords means getting inside searchers’ heads. Forget just chasing high-volume terms. These days, you need to match your content with what people actually want.
You also need to target long-tail keywords to drive targeted traffic. They are specific phrases that serious readers use. Instead of “cake recipes,” try ranking for “easy chocolate cake recipes for beginners.”
Google Keyword Planner, SEMrush, and Ahrefs can also help spot these gems. The trick is to figure out if someone wants to buy things, or perhaps wants to learn something, or find a specific site when they type those words. For example, there is a lot of competition for keywords in the online dating space. However, you will find very different user intent for keywords and searches like long-term dating app vs meet for sex tonight, with the latter being more geared towards an action or service and the former more towards a product. Considering searchers’ intent is vital when it comes to keyword research for SEO.
Optimize On-Page Elements for Better Rankings
Your titles and descriptions are like tiny ads in search results. You need to keep titles under 60 characters with your main keyword near the start. Meta descriptions should also stay under 150 characters.
Also, use proper heading tags (H1, H2, H3) with related keywords mixed in. Your main heading should have your primary keyword, but you don’t need to make it sound weird. Also, sprinkle keywords naturally through your text. Google likes content that sounds human and not some keyword-inflated writing.
Improve Page Speed and Core Web Vitals
Slow websites drive everyone crazy. And Google knows it, and so faster pages rank better. Just a one-second delay can drop conversions by 7%.
To improve your page speed:
Test your speed with Google PageSpeed Insights or GTmetrix. Pay attention to Core Web Vitals. They directly affect where Google puts you in search results.
High-Quality Content
Search engines are getting smarter about spotting robot-written content. To rank higher, you need to create content that shows you actually know your topic and also connect with real people reading it. Sure, AI writing tools can help, but you need to edit that output till it sounds like YOU wrote it.
Throw in personal stories, examples from your experience, and insights nobody else has. Google uses this E-E-A-T thing (Expertise, Experience, Authoritativeness, Trustworthiness) to judge if your content’s any good. Give practical tips based on real knowledge so that both humans and search engines can easily understand and apply them.
Leverage Internal Linking Strategically
Internal links help readers and search engines better explore your site. They spread ranking juice between pages and keep people sticking around longer on your site. And this boosts SEO.
Also, don’t use “click here” as link text! Instead, link phrases like “keyword research guide” to your article about finding keywords. Connect related posts to show Google how your content pieces fit together. It creates this cool web of info that search engines totally love.
Link to your main guides that cover topics inside and out. But you don’t have to do lots of interlinking. About 4-6 internal links per 1,000 words will work just as great.
Create Link-Worthy Content to Attract Backlinks
Backlinks are still SEO gold. When other sites link to yours, Google sees it as a thumbs-up. Getting these links organically means creating content that people want to reference.
Try this skyscraper technique. Here, you need to find popular topics in your niche, create high-quality content, and then email sites linking to the original. Guest posting on quality sites brings eyeballs and links your way.
Another organic SEO technique that works great is to find broken links on other sites. Once done, you can offer your content as the fix.
Mobile-Friendliness and Responsive Design
Google now uses mobile-first indexing. How your site looks on phones matters more than on desktops. And so your site should have a responsive design that adjusts automatically to fit on different types of screens.
You can also run your site through Google’s Mobile-Friendly Test to identify potential issues. You can make buttons big enough to tap, text readable without squinting, and also menus that actually work on small screens. You can also space out links for people with bigger fingers. These little tweaks make a huge difference in how search engines see your site.
Use Google Search Console to Track Progress
Can’t fix what you don’t measure. Google Search Console gives you free dirt on how your site performs in search.
See which keywords bring visitors, which pages rank best, and where you got opportunities. If you find pages with tons of impressions but few clicks, then you need better titles or descriptions. Fix technical issues like crawl errors or mobile problems that hurt rankings. This data shows you where to focus for the biggest results.
Promote Content via Social Media for SEO Benefits
Social signals don’t directly boost rankings, but they create chances for more links and traffic. When people share your content, it gets seen by potential linkers.
Add those social sharing buttons to make spreading your content easy. Create pretty images for Pinterest or Instagram. Fill out your social profiles with links back to your website. Traffic from social media can also boost engagement signals that DO influence rankings.
Stay Updated with Google’s Algorithm Changes
Google updates its algorithm hundreds of times a year. Most changes are tiny, but big updates can flip rankings overnight.
Follow Search Engine Journal, Moz, and Search Engine Land for algorithm news. Join SEO communities where people talk about what’s working now. When a big update hits, look at your traffic patterns to see if you need to change anything. Staying in the loop lets you adapt before your competition figures it out. How to Write Blog Headlines That Drive Clicks Without Clickbait
What clickbait is and why it works on the brain
The clickbait alternative: benefits-driven headlines
Step-by-step: How to brainstorm headlines that land
Test your headlines the smart way with simple A/B testing
SEO headline upgrades
Don’t skip the “dek”
How to Repurpose Old Blog Content for New Audiences
Start With High-Performing Content
What “high-performing” actually looks like
How to pick the best posts fast
Refresh the Content With New Info and Fresh Keywords
Update what’s outdated
Add keywords without stuffing
Match the search intent today
Change the Format to Reach Different Audiences
Why format changes work
Best format swaps for old blog posts
Turn One Long Blog Into a Social Media Series
Why this works
Easy social series templates
Add Visual Elements to Increase Engagement
What visuals improve
Visual ideas that fit most posts
The Ultimate Guide to Creating Buyer Personas for Your Blog
Why Buyer Personas Are Essential for Bloggers
How to Create a Buyer Persona for Your Blog in 7 Steps
Step 1: Gather Insights from Your Blog
Step 2: Conduct Audience Research
Step 3: Interview Real Readers
Step 4: Segment Your Audience
Step 5: Define Demographics and Psychographics
Step 6: Identify Pain Points and Goals
Step 7: Build a Persona Profile
How to Use Buyer Personas to Shape Your Blog Content
Example Buyer Persona for a Blog
The Power of Visual Content: Incorporating Infographics and Videos in Your Blog
Why Visual Content Matters in Blogging
Infographics
Videos
SEO Benefits of Visual Content
Best Practices for Incorporating Visuals in Your Blog
How to Create a Blog Strategy That Actually Brings Leads
Define Your Target Audience and Goals
First, figure out who your ideal customers are and what concerns or interests them when they make a purchase. Work on buyer personas to direct your writing topics and guarantee that every article helps your prospects solve their problems. Decide what you want your blog to achieve such as getting people to sign up for your newsletter, request demos or inquire directly, to track your progress and improve your approach.
Create High-Value, Actionable Content
Make sure to create helpful, detailed and engaging material that makes your brand appear trustworthy. Answer the most common questions, offer detailed steps and highlight ideas that your rivals may have missed. Include keywords in your writing, but always put more effort into making your content useful and easy to read.
Optimize for Search and User Experience
Use suitable keywords, create eye-catching headlines and arrange your posts with subheadings and bullet points. Your blog should be easy to open, accessible on mobile devices and simple to use. A smooth experience for users increases their chances of turning into leads.
Strategically Place Calls to Action (CTAs)
Use strong CTAs in your blog posts as well as at the end. Use different types of calls to action such as buttons or banners, to direct your readers to lead magnets. Try using pop-ups and slide-ins to get the reader’s attention but not interrupt their reading.
Promote and Distribute Your Content
Post your blog articles on social networks and in your email newsletters to attract more readers. Include pictures, infographics and videos to make sharing easier. Restyle your content so it can be used on different social media networks to encourage visitors to come back to your blog.
Engage and Capture Leads with Interactive Tools
Encourage your visitors to provide their information by offering them a chance to take quizzes, use calculators or take part in polls. Use chat widgets or AI-driven chatbots to respond to visitors instantly and help them which increases the chances of them becoming leads.
Analyze Performance and Refine Your Strategy
Review the analytics of your blog often to identify which subjects, types of posts and CTAs bring in the most leads. Let these findings guide you to improve your strategy, give extra focus to what brings results and address areas that are not as effective. Team up with sales to include answers to usual objections and questions in your content.
Nurture Leads and Stay Consistent
Once you have leads, try to stay in touch using either automated emails or personal messages that give extra benefits. Post on a consistent basis and refresh your previous posts to keep them relevant. A blog that helps your business grow must be regularly updated and should remain consistent in quality.
Ready to Elevate Your Content?
Partner with a content team that understands your goals, your audience, and your voice.
Let’s create content that educates, inspires, and sells.